Why French are so wrong about the rental market? France is one of the only rental market of the world to work with net price to the owner instead of a market price. Therefore there is absolutely no control over final market price with huge range of pricing for the same property. This implies of course a lack of credibility of rental agents.
French riviera Villa rental industry-
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May 6th, 2007 at 12:13 am
I fully agree with your article, something needs to be done on that field
May 7th, 2007 at 12:32 pm
I am not expert of the rental industry but as far as hospitality is concerned, we have the similar symptoms in our industry.
Hotels send their net rates to many online intermediaries; often they have no control/restrictions over the mark up that will be applied to the rates and hence the end consumer will find many different prices online and will get confused by those merchant sites and their numerous affiliates. Hotels suffer severe consequences to rate and brand integrity.
At least I can see that in the rental industry it’s not the entire sector that suffers from this problem of rate parity.