Real Estate 2.0 Blog | Real Estate News Advice & Info

Properazzi was awarded on last Thursday Third Place out of a pool of about 250 participating companies from across Europe for the Startup 2.0 contest, to find Europe’s most innovative online technology start-ups.

What is Properazzi?
Properazzi is a new concept launched only 2 month ago. Based in Barcelona, the team of this new service wants to provide to its visitors the possibility of searching for properties to rent and for sale. Properazzi is however not a real estate agency, but only a property search engine that helps the visitor to look for the property of his dreams. Founded by the French Yannick Laclau, the search engine manages over than 1,8 million property advertisements translated in 29 different languages within 45 countries.

How does it work?
As a typical search engine, Properazzi crawl the web looking for real estate agencies websites from which it repatriates property offers. These ones are automatically classified by price, location, living area etc… 4000 websites are thus visited on a daily basis.

User Friendly?
Both the interface and the ergonomic are extremely easy to use and offer the latest 2.0 technology. Therefore to search a property by location, we use a Google Maps Mashup that locates all the available properties within Properazzi’s database. After this first selection, the search can go deeper adding requirements. Once the visitor has found the property of his dreams, you only need a click to go to the real estate agency offering it, keeping the possibility of comming back to Properrazzi thanks to an iframe.

Where does Properazzi make money from?
As a principal source of revenue, Properazzi will use traditional advertisement, but within 6 month from now, will propose a Premium service to real estate agencies. The ones using it, will enable their ads to show on top of listings thanks to sponsored links, based on the same principal than Google Adwords; allowing all agencies to parameter their ads directly from a back office.